BMW- Behind the Scenes
A look at our process on this viral BMW project and how we use Unreal Engine to keep budgets down and timelines tight. Real-time rendering means we see final-quality lighting and reflections while we work, so there's no waiting on renders to know if a shot lands.
How We Made a BMW Ad in Unreal Engine
This one's the behind the scenes. We break down how the BMW film actually got made, from blocking out the city to dialing in the car textures. Building it all in Unreal let us move fast and skip a lot of the cost that comes with a normal shoot.