INFINITI- QX65
An interactive INFINITI web experience built around user choice. Visitors could direct the car through different routes, moving across 9 designed environments and worlds made to show the vehicle in a more cinematic, exploratory way.
An Interactive CGI Journey for INFINITI
We built the experience around route selection, world building, and photoreal automotive CGI. Each environment gave the car a different mood and setting, turning the website from a passive gallery into a user-led journey through the campaign world.